The information the cookies gather is used to help us customise the website for our users
Analytics
Where you have permitted the use of performance cookies, we use a web analytics tool provided by Google to collect statistical information about how visitors use and interact with our site.
The cookies collect information about
• Your IP Address
• Preferred language
• The number of visitors to our site,
• The pages or content with the most traffic,
• Approximately where in the world you are visiting the site from,
• How you have found our site e.g from a direct search; link to a third-party site; or link in one of our emails.
We use this aggregated statistical information to help improve the site, for instance by prioritizing updates of the most read content or the most used functionality. Google Analytics cookies may retain information for up to two years. For more information about Google Analytics services, please click here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
Content testing
If we are working on updates to our site, we occasionally display original content to some visitors and alternate content to other visitors to help us assess which version best optimizes user experience. When we do this, we drop a cookie on your device to remember which version of the page you were served.
Surveys
We sometimes ask our visitors to complete optional surveys about our site or our goods and services. When we do this, we drop a cookie to remember not to send you the same survey again if you later re-visit our site.